VSOP Management: { Vision, Strategy, Options, Performance }
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Welcome and please get to know us!
VSOP serves the diverse needs of our domestic and international clientele. We produce successful, cost-effective, and efficient results that pay-out!. 

We have documented, proven experience that can help you to achieve your goals in matters related to product sourcing, asset pre-sale, or, acquisition diligence, wine and spirits style development, go-to-market planning, creative messaging and brand concept development, market research, package development, brand-name generation, collateral materials, advertising and social media outreach and more.

Do you have ideas that have not as yet crystallized into an actionable initiatives? Or, questions related to an existing brand equity that is not fully leveraged?  Whatever it might be, we can help you strategize your next step and provide the 'quick-study' support to bring those ideas forward. We are here to assist you in the most professional, collaborative, least intrusive, and most expedient way possible. 

We turn ideas into profits. With 35 years of industry experience, we can show you how to get it done. Making your vision a success is what we do. Making something from nothing, turning something around, or building upon existing strengths and equities is where we live!

Please read on to find out more .

Thank you!

Jeffrey Friedman
Founder
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Career Highlights

  • Vice President Marketing and Global Sourcing at E & J Gallo Winery 14 years
  • Marketing and Sales at Freixenet USA and Caymus
  • Developer of new brands, vineyard names, product concepts, and international opportunities
  • Product styling, development and Innovation
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